Karnataka's first Residential Training Center for public

About Us


Welcome to Amcad Center of Excellence

Karnataka's First Residential Training Center for Public!

Academy of Management & Corporate Attitude Development, Popularly known as AMCAD Centre of Excellence, was established in 1996 to explore and unearth human potential and to develop life skills. AMCAD is the first ever residential training organization in Karnataka.

With the objective of bringing out the hidden talents and brilliance in every individual, AMCAD has been functioning under the able stewardship of internationally acclaimed motivational speaker & life skill coach Sri Chethan Ram R A leading for over 40 years.

AMCAD organized hundreds of training programmes on Life skills, Success, Leadership to over a million people-Professionals, Corporates, Teachers & Students across in these years.

Counseled & Mentored thousands of students and young people on study & career activities. Tens of AMCAD centres across Karnataka are activity working towards empowerment through training & counseling.

AMCAD, with Ram Parivarthana Trust started first time in India University recognized soft-skill programmes for general public & professional students.

AMCAD focuses on transforming an ordinary person into a great achiever, whichever field they may be pursuing in.

The plethora of various life skill programs and workshops cater to the needs of all segment of the society…. from Student to teachers; from employees to entrepreneurs; from home makers to social workers; from Professional to public speakers; from executive to corporate…. and many more.

There is at least one program for everyone.

In short AMCAD trains you in what the universities don't - SKILLS to achieve big. Ask those who have done it with AMCAD.

Welcome to AMCAD family


“To provide personal development resources that are easily accessible and tailored to the unique needs of each individual.”


“Unleashing the power of the human minds through self-development and personal growth.”

About Founder

Mr.Chethan Ram R A is a renowned International Trainer on Personality Development and has been working towards developing individuals over the past 40 years. Mr.Chethan Ram trained over ONE million people across, and on a special mission trained 20000 teachers of seven districts of North Karnataka in 2010 under BRGF Scheme of Central Government headed by SIRD. He also trained more than Three Lakh students of all the 34 academic districts of Karnataka in 2011 & 2014 on 'Study-Skills & Exam Skills'. Sri Chethan Ram has trained Teachers, Professionals, Students, Parliamentarians, members of Voluntary Organisations, Corporates and Businessmen and in the last 30 years.

Mr.Chetan Ram founded Parivarthana School & College in Srirangapatna in 2015 and is presently the Dean & Managing Trustee of 'Parivarthana Group of Institutions'. With five years of 'Parivarthana' brand as an educational institution, is empowering more than 2000 students in three campuses. 'Parivarthana' is a unique experiment in the education system which takes care of knowledge, skill & attitude together and empower a complete personality in the school education.

Sri Chethan Ram is honoured with many State and National awards. To name a few: Dasara Recognition, Guru Puraskar, Ravi Puraskar, ParivarthanaShilpi which are given by various organisations. The prestigious 'RAVI PURASKAR', National Award as the Best Trainer of India, was awarded to Sri Chethan Ram in 2005 by JCI India which is the only Worldwide Federation for young leaders and entrepreneurs. Also awarded with prestigious “INDIRA PRIYADARSHINI” National Award in 2013.

Sri Chethan Ram is a great Motivator of our times has used every available medium of Writing, Print Media, Radio, Television, and Public Programmes to create awareness on personality development. He has given hundreds of programmes in various Television channels on aspects of Empowerment. He has trained thousands of aspirants for various competitive exams like IAS, KAS, UPSC, KPSC, BANKING, CAT, MAT, GMAT, TOEFL and many others. Chethan Ram is the first Success Coach in India to bring 'Diploma & PG Diploma Programmes on Softskills' for public recognized by Kuvempu University, Shimoga & 'Diploma in Personal Management' for Technical students recognized by Visvesvaraya Technological University, Belagavi. Chethan Ram has written and published 25 books and 10 Audio CD's on Self-development & values.

Sri Chethan Ram's contribution in the field of Education is remarkable. In the last 30 years he has trained over ONE Million Students & Teachers across the State and Nation on Success, Teaching Skills, Personality Development & Study Skills. His famous book & audio book 'Exam is a Festival, Celebrate' is the Bhagawadgita for students on Study Skills. Under the banner of AMCAD & Ram Parivarthan Trust, Mysore he also organizes residential Summer Camps for SSLC & PUC going students to help them in Academic & Personal Empowerment. Thousands of students have been benefited by this programme in the last 28 years.